Jobs Marketing/PR Jobs in Saudi Arabia in Saudi Arabia
Our client, a well known FMCG company is currently recruiting for a Consumer Marketing Development Manager - KSA - You will be directly reporting to the Market Manager -KSA. This position will be based in Jeddah-Saudi Arabia
Job Purpose Statement:
To analyse, develop and supervise implementation of Company's Brands strategies and plans in Saudi Arabia in order to reach share of market, volume, net sales value and profit objectives through:
• Markets Understanding: (Solid and in-depth understanding of consumer behavior and market trends) relying on BI support
• Annual Portfolio and Operational Brand plan recommendation
• Focused and sustainable investment (A&P) recommendation
• Work very closely with the distributor team to ensure proper implementation of Company's strategy (execution excellence)
• Ensure learnings are in place and acted upon, both on short term immediate corrective action and on long term understanding and brand building.
• The role holder will work in close cooperation with the SMO Dubai team and must be a brand and marketing expert in order to be the portfolio and brand strategy guardian.
Principal Accountabilities/Responsibilities:
Consumer and market understanding
• Leverage existing knowledge, identify gaps and recommend learning plan from ad hoc and syndicated researches, from competitive intelligence, from performances indicators
• Ensure key take out are analysed, communicated and acted upon (including insight sharing at all levels of the organisation)
• Facilitate communication between BI local, Dubai and Distributor team
BP and Brand OP
• In conjunction with SMO ME, recommend a portfolio and brand plan (and drumbeat) to market manager and ME management, aligned with global strategy
• Recommend objectives and kpis by brand and for each activities, track results and ensure systematic learnings and corrective actions
• Ensure brand profitability through cost control, pricing and excise management and control and justification of all marketing spend
Sales cycle :
• Attend all cycle plan meeting with distributor team
• Agree and follow up all activities, issue cycle reports
Execution Excellence
• Recommend initiative activation plan (objective, where, number of contact, ..)
• Consulted on initiative localisation brief with SMO Dubai and Dubai hub (Proximity)
• Communicate and ensure application of best practices in brand management to optimise efficiency and effectiveness, in particular, ensure distributor team have a good understanding of brand strategy and executional guidelines ( dos and don’t)
• Participate and support distributors team in activation briefing (eg : training on brand, working on scripts…)
• conduct systematic reviews (and recommend corrective actions)
• Oversee all brand activities to ensure that it is in line with brand strategy and corporate guidelines, throughout KSA (regular field visit)
• Manage activation agencies
A&P :
• A&P Budget recommendation and follow-up, applying Company's best practices (2S2S2C, RCQ..). Ensure learnings and ROI are followed up.
• Budget negotiation for key spends in conjunction with procurement Dubai
• POs follow up
Ways of working : in conjunction with Market manager and SMO Dubai, create and establish KSA marketing processes and ways of working
Performance Indicators:
- KSA marketing vision development and communication
- Volume and value share growth of the company’s brands through completion of operational brand plan
- Growth in total brand contribution
- Committed, motivated and high-performing team : manage Consumer Marketing team in target to achieve the Brands KPI’s
• Market Share
• Awareness
• Cycle targets
• Consumer engagement (promotion and advocacy results vs set targets)
• On-time delivery
• Accuracy and clarity of presentations: Ability to explain and simplify
Job Details
| Date Posted: | 2014-12-03 |
| Job Location: | Jeddah , Saudi Arabia |
| Job Role: | Marketing/PR |
| Company Industry: | FMCG; Marketing |
Preferred Candidate
| Career Level: | Management |
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