Jobs Marketing/PR Jobs in Saudi Arabia in Saudi Arabia
Our client, a well known FMCG company is currently recruiting for a Senior Brand Manager You will be directly reporting to the Consumer Marketing Manager KSA. This position will be based in Jeddah-Saudi Arabia
Job Purpose Statement:
Manage Company’s number 1 key premium brand in its number 1 worldwide market.
• Develop strategies
• Execute, monitor and Evaluate
• To grow market share
Principal Accountabilities/Responsibilities:
Market intelligence (in coordination with BI & CORA):
Consumer knowledge:
• Assess information gaps and propose/validate research plan
• Planning, implementation and validating consumer research briefings to insure relevance vs. local consumers
• Assist to consumer researches when feasible (qualitative) & comment results
Market knowledge
• Follow & comment market & competition data reports
• Do necessary ad hoc analysis to get a better understanding of local data
• CORA knowledge: do and update an evaluation of legal environment vs. A&P
• Monitoring and analysing market trends
• Studying competitors' products and services
Brand knowledge & strategy:
Brand knowledge:
o Company’s brands strategy through consumer funnel.
o Brand Guidelines
o Trademarks
• Portfolio & innovation strategies
• Pricing strategy
• Operational Plan preparation: Responsibility of Brand & consumer related parts
• Distribution including channel strategy
Strategic Planning:
• In cooperation with market manager, GCC consumer marketing manager and in line with brand global strategy prepare the mid and long term brand development strategy
o KSA Brand house
o Price positioning
o Equity building
Operational Plan execution:
• Participation to all CPM
Cycle preparation
o Launch plans: do the part related to brand/consumer
o Product Introduction Process (PIP): knowledge, management, follow-up
o Communication adaptations
o Mass media plan (where legal) including digital
o Activation concepts including digital and 1 to 1
o Activation agency briefing
o TPOSM artworks and production
o Local gifts briefing
o Internal presentations (launch event, visits)
Cycle execution
o Monitor/measure execution on the ground:
o Take necessary actions to solve problems or improve efficiency
Cycle evaluation
o Post activation researches
o ROI calculation
o Local and regional reporting with learning and recommendation for future cycles
Local Agency Management:
• Brief
• Coordinate
• Control
• Agency evaluation
Budget Management
• In charge of setting a brand contribution target and following it up
• Do all necessary Pos related to brand/consumer activities
• Follow-up budget spent
Corporate & legal framework
• Insure respect of International Marketing Standards (IMS) internally and externally (agencies)
• Insure respect of country specific legal framework (together with CORA)
• Follow company policies and procedures
Performance Indicators:
• Brands Market Shares and volumes evolution
• Segment shares
Communications and Working Relationships:
Internal: Reporting to KSA Consumer Marketing Manager:
• sets objectives and evaluates
Communication:
• Consumer Marketing Manager, ME: coaches, drives Brand / Consumer ME strategy, supports local expertise, cascades knowledge and guidelines; helps Market Manager setting yearly objectives and evaluating.
• Trade Marketing (KSA & GCC): work closely on Cycle plan and cycle execution
• Business intelligence: supports on Market data and consumer researches management
• CORA: supports on legal environment understanding and issues
• HR: supports on all HR related subjects.
External:
• Agencies: Management
• Distributor: upon Market manager request, present projects
Job Details
| Date Posted: | 2014-12-03 |
| Job Location: | Jeddah , Saudi Arabia |
| Job Role: | Marketing/PR |
| Company Industry: | FMCG |
Preferred Candidate
| Career Level: | Management |
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