Jobs Art/Design/Creative Jobs in Saudi Arabia in Saudi Arabia
- Department: CV and Mini-Van
- Reports To: Director - CV & Mini-Van/ Marketing
- Role Purpose Integrated management of Commercial Vehicle and Mini-Van by ensuring achievement of volume, share and GP objectives. Custodian of Commercial Vehicle and Mini-Van by consistently growing agreed brand attributes.
- IPE Factor
Impact: Nature and scope of influence a position has on its area of responsibility/ operation.
Communication: Position’s responsibility for communications both within and outside the organization.
Innovation: Identify, develop and make ideas, techniques, procedures, services, or products.
- Key Activities
- Achievement of “top-line” results by Brand: volume, share, gross profit, gross margin.
- Leads all product / pricing / volume planning for future products less than 24 months from launch and current models (Product Strategy & Planning Dept leads for products more than 24 months from launch).
- Achievement of key Purchase Funnel, Brand Health and Guest Loyalty metrics“ Guest Advocate” to ensure Guest wants and needs are understood and reflected in all Marketing decisions and plans.
- Marketing Strategy and Marketing Mix management (details covered under Key Activities below). Responsible for “cradle to grave” brand management of each CV and Mini-Van.
- Maintenance of stock-related objectives: total, aging, turn rate
- Leads monthly Tactical Marketing / Sales Planning process to create tactical marketing actions.
- Provides product information required by Channels to support product training, product presentations and Point of Sale.
- Briefs IMC and Agency on all required Communications activities (ATL, BTL, and events, digital). Review all CV and Mini-Van group communications before approval by Director.
- Leads ALJ-wide Launch Coordination for new / updated models.
- Coordinating the performance management process with different departments to ensure consistency across the organization and advise the line manager on the performance rating distribution statistics.
- Develops and proposes annual Nenkei volume and share. Develops and proposes annual Budget volume, share and gross profit Develops and proposes annual Pricing strategy.
- Develops Positioning and Strategy for each nameplate. Creates and executes annual Brand Plan by CV and Mini-Van.
- Develops Guest retention plans and promotions specific to CV and Mini-Van.
- Collects data from numerous external and internal sources to identify and monitor competitor activity, consumer trends and CV and Mini-Van group performance.
- Manage, mentor and develop associates and ensure they are provided opportunities for development and that career paths and succession plans are charted out through a Succession/ Progression Development Interventions.
- BUSINESS METRICS
Financial:
- Volume
- Share
- Gross Profit/ Gross Profit margin
- Stock turn/ Stock Aging
Non-Financial:
- Marketing ROI
- Consideration
- Purchase Intent
- Guest Loyalty
- Specific Brand Attribute
- QUALIFICATIONS/REQUIREMENTS
Knowledge:
- Knowledge of marketing principles and usage of common marketing tools.
- Knowledge of automobile industry. Basic mechanical understanding preferable.
Education: Bachelors degree in Marketing
Experience: At least 3 years experience in Automotive, or 5 years Marketing experience in another industry
Job Details
| Date Posted: | 2016-09-01 |
| Job Location: | Jeddah , Saudi Arabia |
| Job Role: | Art/Design/Creative |
| Company Industry: | Automotive |
Preferred Candidate
| Career Level: | Management |
| Gender: | Male |
| Degree: | Bachelor's degree |
Apply Now - Jobs in Saudi Arabia - Art/Design/Creative Jobs in Saudi Arabia - Search All Jobs
jobs Brand General Manager
Art/Design/Creative Jobs in Saudi Arabia,وظائف في المملكة العربية السعودية/Jobs In KSA,Art/Design/Creative jobs Brand General Manager ,Art/Design/Creative Jobs Brand General Manager ,وظائف السعودية,وظائف التصميم/الإبداع فى السعودية,شواغر السعودية,وظائف التصميم/الإبداع بالسعودية,مطلوب للعمل بالسعودية Brand General Manager ,وظائف خالية فى السعودية,مطلوب Brand General Manager للعمل فى السعودية