Jobs Marketing/PR Jobs in Saudi Arabia in Saudi Arabia
• Identifying the market segments of the Product on hand, estimating the market size and participating in the formulation of a marketing plan to achieve a high market share and increase the sales volume of the Al Rashed Food products.
• Developing market intelligence techniques and analyzing the market in terms of competition, market size, market growth, market share, substitute products and prices.
• Formulation of a business development strategy and plan for the Products.
• Administering and recommending pricing policies according to cost analysis provided by Finance Department, and according to studying competitors' prices and market studies.
• Monitoring the market trend to specify the high profit areas or products.
• Overseeing the planning, launching of new products, by ensuring product specification, packaging, printing and design elements are up to Al Rashed Food ‘s standards and image
• Ensuring effective control of marketing results, reviewing the analysis reports produced from marketing surveys, and comparison reports between the companies’ products and competitive products, and taking corrective decisions and monitoring their implementation.
• Coordinating with Sales Department to determine the sales target according to the market researches.
• Monitoring public relations activities, mass media, press releases, newsletters and company website and ensuring they are reflecting and promoting Al Rashed Food ‘s image
• Lead the analysis of market retail audits and present conclusions
• Conducting regular check visits to investigate customer's opinions and suggestions by conducting customer satisfaction surveys and make recommendations accordingly.
• Evaluating the results of benchmarking and market research in order to seek opportunities for increasing the market share.
• Keeping updated and applying newest techniques related to marketing studies, marketing processes, public relations, advertising and promotions in addition to newest ideas and marketing programs.
• Establishing and maintaining proactive relationships with key clients, in order to utilize such relationships in achieving marketing objectives
• Evaluating and analyzing market factors to determine what promotional activities will increase the market share in accordance with the set budget.
• Monitoring and analyzing sales promotion results to determine cost-effectiveness of campaign
• Providing presentation and product demonstration support during the introduction of new products and services to field staff and customers.
• Build the company brand identity and image via ATL ( above the line ) and BTL ( below the line ) activities.
• Work with R&D to identify new products to address the new consumption trends in the market
Job Details
| Date Posted: | 2017-06-03 |
| Job Location: | Riyadh, Saudi Arabia |
| Job Role: | Marketing and PR |
| Company Industry: | Food Production |
Preferred Candidate
| Career Level: | Management |
| Gender: | Male |
| Degree: | Bachelor's degree |
jobs Marketing Manager - Food Sector
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